About us
Who We Really Are?
Publiscreen Media is an independent media agency built on experience, trusted relationships, and a proven track record of results. Established in the UAE in 2006, we have grown into a regional network with offices in KSA, Lebanon, and Iraq, serving clients across a diverse range of industries.
We specialize in strategic media planning and buying across both digital and traditional platforms, delivering impactful campaigns throughout the GCC, the Levant, and North Africa.
To deliver smarter, more efficient media solutions that maximize client ROI through strategic planning, strong partnerships, and continuous optimization.
We’re committed to providing prompt and effective solutions to ensure your satisfaction.
To be the most trusted and results-driven independent media agency across the Middle East and North Africa.
- Integrity & Transparency
- Accountability & Performance
- Agility & Responsiveness
- Long-Term Partnerships
- Commitment to Excellence
- We don’t just deliver media plans, but we deliver outcomes! Every campaign is actively managed, optimized, and refined to meet and exceed KPIs with guaranteed below market rates.,
- We combine big-agency experience with independent agility.
- We're flexible and transparent.
- We move faster, negotiate better, and stay more involved.
Leadership Team
The senior team driving strategy, execution, and performance, hands-on, experienced, and always close to the action.
Marc Nakouzi
Managing Partner
Marc leads the overall direction of Publiscreen, shaping strategy, growth, and long-term partnerships. With a strong background across regional markets, he stays closely involved in client relationships, ensuring every collaboration delivers both value and results.
Fadi Asmar
Executive Partner
Fadi works alongside the Managing Partner to drive the company’s vision, growth, and strategic direction. Focused on continuity and scale, he ensures the business evolves while staying aligned with its core values and client commitments.
Astrid Codilla
CFO
Astrid oversees the financial health of the company, balancing profitability with operational efficiency. She ensures strong financial planning, disciplined execution, and seamless processes, all while supporting client needs and long-term sustainability.
Ahmad Gaber
Head of Digital
Devises overall digital strategies and leads a certified, future-focused team delivering cutting-edge digital strategies.
Jad Bou Saab
Account Director
Jad drives campaigns from brief to delivery with precision and agility. Focused on results and client satisfaction, he makes sure every plan is executed seamlessly and performs as expected.
Karina Thakur
Account Director
Karina leads client relationships with a sharp eye for detail and performance. From planning to execution, she ensures every campaign runs smoothly, meets objectives, and delivers real impact.
Joy Gain
Head of Media Booking and Operations
Joy leads media booking and operations, ensuring efficient execution and seamless coordination across all campaigns. With a strong focus on accuracy, timelines, and performance, she streamlines processes and optimizes media delivery to maximize impact and client satisfaction.
Salem Al Solmy
Head of KSA Operations
Salem leads media operations in Saudi Arabia, ensuring strong local execution, strategic alignment, and seamless delivery across campaigns. With deep market knowledge and on-ground expertise, he plays a key role in driving performance and strengthening regional partnerships.